Walt Disney Releases ESPN+ On-Demand App

Walt Disney (DIS) released sports streaming app ESPN+ with a $4.99 a month subscription price as the media blue chip company increasingly works its way into on-demand entertainment services.

The app offers live games, a basketball show with Kobe Bryant and the archives of ESPN’s 30 for 30 sports documentary series, Walt Disney said in a statement on Thursday.

The theme park operator and movie producer has been putting more focus on direct-to-consumer entertainment amid a rise in popularity of services such as Netflix (NFLX) and Amazon.com’s (AMZN) Video.

Last month, Disney reorganized its corporate segments, creating a new division for direct-to-consumer and international operations to oversee its new streaming services including ESPN+, the upcoming Disney-branded service, and its ownership stake in online video company Hulu.

“The launch of ESPN+ marks a new era of innovation for The Walt Disney Company, defined by a direct and personal relationship with our consumers,” Kevin Mayer, chairman of the new direct-to-consumer and international segment, said in the statement. “This product reflects our new direct-to-consumer strategy focused on combining our incomparable brands and unmatched content with industry-leading technology.”

ESPN+ uses a video platform from BAMTECH Media, which Disney acquired as a majority owner last August. The new ESPN app with ESPN+ will be available on Amazon, Apple (AAPL) and Alphabet’s (GOOG, GOOGL) Google devices.

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