Is Baidu the new Google of China?

With over 70% of the Chinese search engine market share, Baidu is often compared to Google. However, there are some key differences between the two tech giants. In this article, we’ll take a closer look at Baidu and see how it measures up to its American counterpart.


Baidu was founded in 2000 by Robin Li and Eric Xu. Its mission is “to make easy-to-understand information universally accessible.”  In other words, the company wants to make it easy for people to find the information they need, regardless of where they are in the world. To that end, Baidu has made some major investments in artificial intelligence (AI) and has even developed its own self-driving car. The company also offers a number of other services, including a music streaming service, an online payments platform, and a mapping service.

Like Google, Baidu relies heavily on advertising to generate revenue. In fact, 97% of Baidu’s revenue comes from advertising. This reliance on advertising has led to some criticism of the company; specifically, it gives preferential treatment to companies that spend more on advertising. This criticism was brought into sharp relief in 2016 when a student died after receiving treatment from a hospital that he had found through a Baidu search. The hospital in question had paid to have its listing appear at the top of the search results, leading many to accuse Baidu of engaging in “pay-for-placement” practices.

In terms of market share, Baidu currently holds around 70% of the Chinese search engine market. This is a significant lead over its nearest competitor, Qihoo 360, which has just under 10% market share. However, it’s worth noting that Google still dominates the global search engine market; as of 2019, it held around 92% market share worldwide. So while Baidu may be the “Google of China,” it still has a long way to go before it can truly lay claim to that title on a global scale.

List of Helpful Resources on Baidu


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Baidu – Wikipedia

Baidu, Inc is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence (AI).

Baidu Inc BIDU: NASDAQ – Stock Price, Quote and News – CNBC

Baidu Inc is a Chinese language Internet search provider. The Company offers a Chinese language search platform on its Website that enables users.

Baidu | BIDU Stock Price, Company Overview & News – Forbes

Baidu, Inc. engages in the provision of internet search and online marketing solutions. The firm’s products and services include Baidu App and Baidu Search.

Baidu, Inc. – LinkedIn

Baidu was founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Hyperlink Analysis, with the mission of providing people.

Baidu, Inc. (BIDU) Stock Price, News, Quote & History

Baidu, Inc. (BIDU; HKEX: 9888) (“Baidu” or the “Company”), is a leading AI company with a strong Internet foundation, today.

Baidu – Crunchbase Company Profile & Funding

Baidu is a search engine that enables individuals to obtain information and finds what they need. Baidu offers functional online search, Tieba community.

This is a complete list of sources that I found to be helpful in researching Baidu. If there are any other sites or articles you think should make this list, please leave them as comments below so we can include them!


Baidu is often compared to Google because it is the largest search engine in China with a 70% market share. However, there are some key differences between the two companies. For one thing, Baidu is much more reliant on advertising than Google; in fact, 97% of its revenue comes from advertising. Additionally, Baidu has been criticized for giving preferential treatment to companies that spend more on advertising. Despite these criticisms, however, Baidu remains the dominant force in Chinese search with no real challengers on the horizon.

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